Gunjan Sharma, Architect, InMobi and Varun Modi, Senior Research Scientist, InMobi spoke at #AnthillInside2018, 25th July on Neural-network Field Aware Factorisation Machines for Online-behaviour Prediction. In the AdTech mobile-app industry, bidding for each and every ad-request at a suitable price and in real-time is absolutely critical. Thus, there is always a need for more scalable and more accurate prediction models, which drive higher revenue. The talk explained Deep learning and the NFFM model, that can work with high-cardinality categorical features and make better predictions than traditional logistic regression and tree models. Watch the video to learn more.